eric.
When Eric set out to create his brand, he had a few key inspirations. He wanted a distinct, but simple logo and he wanted it to perfectly represent himself. The resulting logo is a very simple monogram of his initials in lowercase.
According to Eric, βthe monogram design is bold but is softened by the use of lowercase letters. The logo resembles quotation marks, which represents my goal to inspire discussion with the work I create.β

